Is there a way to disable genius on Apple TV?

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I am looking for a way to turn off genius on my 3rd generation Apple TV. There doesn't seem to be a way to do this. Am I missing something? In case someone wants to know why I want to turn it off, it's because I do. Yes, I could "just not use it", but I would like the menu choice to go away, and I'm not a big fan of genius anyway because my tastes are so eclectic, the suggestions are awful. So I ask again. Is there a way to disable genius on my 3rd generation Apple TV?
Thanks.
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