October 10, 2008

OneXeno inks deal with US SEM firm

by Benjamin Li 6-Oct-08, 15:41

 

HONG KONG - Hong Kong online marketing specialist OneXeno has been appointed as technology partner of US-based search engine marketing player Efficient Frontier.

OneXeno will use Efficient Frontier's technology to optimise search engine marketing for Hong Kong clients, before gradually expanding to other clients in Asia-Pacific.

"As the market has become more complex, with more competition from other cost-per-click search engine sites, we can no longer use tools that rely on simplistic rules and are labour intensive," said Yoyo Ng (pictured), business director of OneXeno.

Efficient Frontier's predictive modeling algorithms look at historical performance, bid landscape, competitive performance and changes in the search engine quality scores.

http://www.brandrepublic.asia/Media/Newsarticle/2008_10/OneXeno-inks-deal-with-US-SEM-firm/32813

http://www.brandrepublic.asia/Media/News/Today/2008/1